Tresemme – Reverse The Routine

I was recently contacted by Tresemme asking if I wanted to create a post on the tradition for women to propose to men on 29th February this year as part of the leap year tradition and how women should feel empowered enough to do this any day and not just on one date every four years.  To say I was baffled at first was an understatement, however, they then explained their meaning behind this.  The new Beauty-Full Volume Range is designed to be used in a not so traditional way by using the conditioner in your hair first and then shampoo afterwards.  This is to make the hair super soft firstly and then the shampoo will wash away any weight left in the hair leaving it smooth and polished but still full of life and bounce – basically giving you the hair that you want!

To make this revolutionary haircare idea even more amazing, Tresemme have commissioned Comfort Station to create male engagement rings as part of the #ReverseTheRoutine campaign.  The rings are designed to suit any male as they are simple and quite understated but have been given an extremely personal touch by allowing the buyer to have co ordinates engraved on the inside of the ring.  Perhaps the co ords of where the couple met, where they got engaged or another special place to remember. Finally there is a small X engraved on the outside of the ring.  This is in place of a diamond which is traditionally on a female engagement ring.


I have been a fan of Tresemme products for a while and even show you how I used them in a video on my YouTube channel of my ‘everyday hair routine’ – click here to watch.  I love that their products give you salon quality but are also such reasonable prices. I have also found that sometimes whenI used to wash my hair using the shampoo first and then conditioner after, my hair could sometimes feel quite heavy and possibly greasy when I’m styling it so I love the idea of conditioning it first and then making sure that any of the heavier products are washed out after by using the shampoo as a secondary product.  Check out some more images of the products below and let me know if you will be trying this out in the comments at the bottom of this post.


If you would like to pop the question with one of Tresemme’s male engagement rings, email this address: and tell us why you want to propose. We’re looking for the most inspiring responses.  T&C’s apply.

This post was in collaboration with Tresemme.